Raps 'N' Taps was a branding based personal project for a fake craft beer and Hip Hop festival I imagined, for which I created a range of merchandise, styling, imagery and overall mood for this festival.
This involved creating an illustrated alphabet/ typeface as a base for different variations of the lettering whilst keeping the same shape, to create a handwritten feel, adding to the rustic, urban look I was going for.
I spread my imagery across a range of merchandise including beer glasses, staff t-shirts and more.